Chrysler Group China has been manufacturing Jeeps in China for over 24 years now. But this attempt is for the first time when the privileged Jeep owners will get together for a Jeep family event at Camp Jeep in China.
The three day Camp Jeep event is a replica of the series held chiefly for thousands of Jeep owners in America. This time Camp jeep will take upto 850 Jeep owners to its hottest location outside Beijing.
The camp will offer four off-road tracks with unusual terrains including stages where only four-wheel drive vehicles can steer. Additionally, a number of lifestyle activities like wall climbing, an adventure tower with zip lines, a mountain bike park, four-wheeled motorcycle course, bungee jumping bouncing area and lot more stuff to add icing to the cake.
Simon Elliott, President of Chrysler Group China Sales Ltd. cited:
The U.S. has been hosting programs like Camp Jeep and the awesome Rubicon Trail for years. They’re among the premier owner loyalty events around the world. We want to build the same kind of excitement and enthusiasm for Jeep here in China.
The Camp Jeep China begins October 12.
[Source: Autoweek]
