Peter McLachlan, from Peter MC Ltd, had an amazing idea that could ignite an international interest to fight HIV and AIDS - he brought well-known companies, MTV, Rolls-Royce and Hard Rock together to generate $25,000 for the global HIV and AIDS organization, Staying Alive Foundation.







Such a noble idea did not find difficulty in generating that amount of money. First step was a provision by Rolls-Royce, a new Phantom last year at the MTV European Music Awards in Lisbon. The back seat of the Phantom was turned into the most wanted sofa with engraved autographs of artists (Anastacia, Black Eyed Peas, Brittany Murphy, Coldplay, Nelly Furtado, Craig David, Bob Geldof, Shakira and Akon. Then also, Alison Goldfrapp, Chemical Brothers, Borat (Sacha Baron Cohen), footballer Diego Luna, Foo Fighters, actor Gael Garcia Bernal, Green Day, Formula 1 driver Jenson Button, footballer Luis Figo, Sean Paul, Shaggy, Sugababes, TATU and the MTV presenters Tim Kash and Trevor Nelson). The same seat generated $25,000 after the leather was removed and turned into a sofa by Nick Gutfreund, UK furniture designer and maker which was brought by Hard Rock cafe for that amount.



The cheque was handed over last Friday at Hard Rock’s 35th birthday celebrations in London and must be lodging at Staying Alive Foundation’s account right now.



Bill Roedy, President of MTV Networks International and chair of the Staying Alive Foundation, said:

Business collaboration is vital in the battle against HIV and AIDS. This money will go to supporting grass roots education and prevention projects and we are grateful to Rolls-Royce and Hard Rock for making this possible.